Writing for the right brain, a left-brainer’s guide
September 20, 2011 § Leave a comment
By Callum Smith: https://sites.google.com/site/callumsmithwebsitecopywriting/
Your left brain reads and your right brain sees pictures.
Words stimulate your left-brain hemisphere.
Yet words lull your right-brain hemisphere.
Computer screens, however, stimulate your right-brain hemisphere.
Yet computer screens, however, lull your left-brain hemisphere.
Words on a computer screen makes reading difficult.
- everything summed up together
And it has a short attention span.
- one detail to ponder
But it hates reading off computer screens.
The trick is to be short and sweet.
Here’s how it’s done:
- Find 1 keyword and focus everything around it.
- Write the smallest sentences you can.
- Ensure your audience can quickly grasp it.