Writing for the right brain, a left-brainer’s guide

September 20, 2011 § Leave a comment

By Callum Smith: https://sites.google.com/site/callumsmithwebsitecopywriting/

Your left brain reads and your right brain sees pictures.

Words stimulate your left-brain hemisphere.

Yet words lull your right-brain hemisphere.

Computer screens, however, stimulate your right-brain hemisphere.

Yet computer screens, however, lull your left-brain hemisphere.

Words on a computer screen makes reading difficult.

Solution:

Right-brain sees:

  • pictures
  • background
  • everything summed up together

And it has a short attention span.

Left-brain sees:

  • words
  • concepts
  • one detail to ponder

But it hates reading off computer screens.

The trick is to be short and sweet.

Here’s how it’s done:

  1. Find 1 keyword and focus everything around it.
  2. Write the smallest sentences you can.
  3. Ensure your audience can quickly grasp it.
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