Web content is the new poetry
September 9, 2011 § 1 Comment
By Callum Smith: https://sites.google.com/site/callumsmithwebsitecopywriting/
Web writers are the new poets. They speak to your right-brain hemisphere.
The left brain understands written concepts, and while you read, at some point, the right gets the big picture.
Video-screen resolution stimulates your right brain yet lulls your left brain.
Proper web content is poetic because poetry communicates the big picture.
By using both brain hemispheres equally, you gain a grounded web-viewing experience. Both concepts and the big picture equally should comprise your perception.
Understanding web content means perceiving all information in an instant. The words flow and the content is clear. Words disappear when the information’s clear. Poetic elements make meanings clear because their words disappear.
When words re–create an experience effortlessly, they speak to your right brain.
Proper web writing, web copywriting, or web content creates communication without hesitation.
Proper web content is poetic.
Electric Language: understanding the present, by Eric McLuhan.